ANNVILLE, Pa. (Conference News) – The Middle Atlantic Conference (MAC) announced its partnership with Hudl to launch its new digital network platform, MACtv. MACtv will provide conference supporters a convenient way to watch conference events on the go with mobile devices or at home with their smartTVs. MACtv will be powered by Hudl, formerly BlueFrame Technology.

“This partnership will allow MAC regular-season and championship events to be more accessible to our constituents and fans, while also promoting and enhancing the MAC brand,” said Megan Morrison, MAC Executive Director.

MACtv will be widely available, in addition to mobile and television applications, fans can access the network online at https://gomacsports.tv from their desktop or laptop computers as well as tablets for easy access to live coverage from all MAC institutions. The MAC offers 40 championship events, with most of them being aired on MACtv in the first year of the network.

"We are so excited to begin working with the Middle Atlantic Conference to power MACtv," said Josh Braun, Key Account Director at Hudl. "I was extremely pleased with how many schools were able to make the decision to start streaming with Hudl in such a short period of time." 
 
MACtv will begin with 13 of its 18 members joining the network in year one. The remaining schools will make the move to the network once their current streaming contracts expire. The following schools are joining MACtv immediately and will be featured on TV and mobile applications:
 

• Albright College
• Arcadia University
• Delaware Valley University
• DeSales University
• Eastern University
• Fairleigh Dickinson University – Florham Campus
• King’s College
• Lebanon Valley College
• Lycoming College
• Messiah University
• Stevens Institute of Technology
• Stevenson University
• Wilkes University

 
The five schools not joining in year one will still be linked to the online web portal for direct access to their current broadcast channels. However, they will not be a part of the smartTV applications (Roku, AppleTv, Amazon FireTV, AndroidTv) or mobile applications (Apple iOS and Android) until they are fully part of the network.
 
“Hudl’s flexibility and ability to meet athletes, coaches, and fans where they are is the perfect match for the Middle Atlantic Conference and MACtv,” said Ben Kant, Hudl’s head of streaming. “We’re excited to see this new partnership help conference members further their reach.”

With the launch of MACtv, the MAC once again partnered with Skye Design Studios (SDS) to create the MACtv brand. Skye Designs created the current conference visual identity that was launched prior to the 2019-20 academic year.

“I greatly admire Megan and Jon at the conference office for their commitment to continual brand innovation,” said Skye Dillons, SDS Founder. “The launch of the network and coinciding identity is a testament to this effort and the sustained expansion of the MAC brand as a whole.”
 
The 2022-23 season gets underway on Thursday, Sept. 1. The MACtv mobile applications are now live on Apple iOS and Android. The four TV applications will be available this week and the following week.
 
Fans can search “MACtv”, “MAC” or “Middle Atlantic Conference” to download the MACtv applications on Roku, AppleTv, Amazon FireTV and AndroidTV to watch on smartTVs, or on the go with mobile applications on Apple iOS and Android.


 
ABOUT THE MIDDLE ATLANTIC CONFERENCE
Located in Annville, Pa., the Middle Atlantic Conference is an NCAA Division III conference comprised of the Middle Atlantic Conference (MAC), Middle Atlantic Conference Commonwealth (MAC Commonwealth) and Middle Atlantic Conference Freedom (MAC Freedom).

Its 18 member institutions, located across three states, are: Albright College (Reading, Pa.), Alvernia University (Reading, Pa.), Arcadia University (Glenside, Pa.), Delaware Valley University (Doylestown, Pa.), DeSales University (Center Valley, Pa.), Eastern University (St. Davids, Pa.), Fairleigh Dickinson University-Florham Campus (Madison, N.J.), Hood College (Frederick, Md.), King's College (Wilkes-Barre, Pa.), Lebanon Valley College (Annville, Pa.), Lycoming College (Williamsport, Pa.), Messiah University (Mechanicsburg, Pa.), Misericordia University (Dallas, Pa.), Stevens Institute of Technology (Hoboken, N.J.), Stevenson University (Owings Mills, Md.), Widener University (Chester, Pa.) and Wilkes University (Wilkes-Barre, Pa.), and York College of Pennsylvania (York, Pa.).

The MAC currently sponsors 27 intercollegiate sports that compete in the NCAA Division III. More than 7,000 student-athletes participate in baseball, men's and women's basketball, men's and women's cross country, field hockey, football, men's and women's golf, men's and women's ice hockey, men's and women's indoor track & field, men's and women's lacrosse, men's and women's outdoor track & field, softball, men's and women's soccer, men's and women's swimming, men's and women's tennis, men's and women's volleyball and wrestling.
 
 
ABOUT HUDL
As a global leader in performance analysis technology, Hudl helps more than 200K sports teams—from grassroots to the pros—prepare for and stay ahead of the competition. A complete suite of video and data products ensures coaches have the insights they need and athletes get the shot they deserve. 6M users across 40+ sports use Hudl's best-in-class software, hardware and services, including online coaching tools, mobile and desktop apps, smart cameras, analytics, professional consultation and more. Learn more at www.hudl.com.


The MACtv visual identity was developed by Skye Design Studios (www.skyedesignstudios.com), a national branding leader with a focus on sport, lifestyle and academic properties, based in Montclair, New Jersey.